Going beyond the pill
At Dr. Reddy’s, our commitment to good health goes far beyond molecules and medicines. We help patients manage their disease and health conditions through a range of programs.
Making advanced cancer diagnostics accessible
Accurate diagnosis forms the bedrock of improving treatment outcome. However, advanced diagnostic cancer tests are beyond the reach of many patients due to cost, as well as limitations of access. Non-Hodgkin’s lymphoma is a type of blood cancer, where the right diagnosis is dependent on a complex and difficult-to-find test called Immuno Histochemistry for CD 20.With the aim of improving access this test, Dr Reddy’s runs a program which helps patients get tissue sample tested with a renowned laboratory chain for a reduced cost, subsidized by Dr Reddy’s.
Lifestyle support program for cancer patients
Cancer patients often experiencesignificant stressas a result of their diagnosis and treatment. Our lifestyle support program for cancer patients provides confidential psychological and emotional support services for patients to discuss their feelings, needs, and concerns. Professional counselors are available 24/7 via a toll-free hotline for those who seek self-care tips and professional advice.
Liv Positive – compliance program for Hepatitis B patients
For patients diagnosed with Hepatitis B, a lack of awareness of the disease and non-adherence to prescribed therapy areamong the most common cause for lapses in treatment and care. Liv Positive is a patient support and education program that aims to improve adherence by sending out regular health tips, lifestyle modification inputs, dosage reminders, dos/don’ts, diet charts, counseling and diagnostic support.
Cheer – compliance program for CKD patients
Committed to Help, Educate and Encourage Renal patients (CHEER) aims at improving adherence to therapy for Chronic Kidney Disease (CKD) patients. It does this by helping patients better understand and manage their condition. Enrolled patients advocate positive lifestyle changes related to nutrition and diet, to help them cope with emotional stress that often overwhelms them.
IBD education and support program
Inflammatory Bowel Disease (IBD) involves chronic inflammation of the digestive tract, usually from either Crohn's disease or Ulcerative colitis. While both diseases often present with similar symptoms, they require different treatment strategies. Understanding IBD helps patients feel empowered about the condition, which eases the severity of symptoms. Adherence to therapy is important to achieve symptom free days. The IBD program is an initiative where gastroenterologists provide education and counseling about these diseases. The program provides a forum where participating patients can share their experiences and success stories, which motivate them to adhere to therapy.
Diabetes awareness program
Many patients with type 2 diabetes are unaware of their condition until complications begin to surface. This diabetes awareness program aids in early detection of Type 2 Diabetes. This helps initiate professional treatment in time and thus, prevents complications. Various awareness activities are conducted as part of this initiative, through which we touch school children and corporates. Regular camps are also organized to detect new cases of diabetes.