Romania - CSR
A glimmer of hope in a sea of sorrow
Sticking to a tradition that started 3 years ago, DRL and the ‘’Cancer patients association’’ organized on 10th of September the yearly ‘’School, also, starts for oncology/haematology kid patients’’ event. It took place in central Romania landmark city of Brasov and, through it, we are helping 80 children, aged 4 to 18 years to attend school classes. Most of these children mothers had to quit jobs since they are spending much time caring the kids, adding therefore, a material dimension to their tragedy.
Dr. Reddy's has supported this program whose aim is to prevent school abandonment, giving to kids backpacks full of books and pencils alongside few moments of joy. Two popular characters, a ‘’she clown’’ and Spiderman, embodied by professional actors, performed in front of the enthusiastic audience, alleviating the suffering for a moment.
We are happy that 82% of the children in this group, graduated the 2010-2011 school year, some of them with outstanding results, and others quit only temporarily due to the specificity of the treatment. Our colleagues who attended the event had mixed feelings: on one hand a heart-breaking sensation at the sight of cancer stricken kids which induces a continuous fight with tears and, on the other a sentiment of pride that through our effort and dedication we are making a difference for the little beings in need. We hope that modern medicine will cure these children and their current pain will be remembered only as a bad dream in the years to come.
The Noah's Ark
During the September Global Meet, in line with other initiatives of same sort which have taken place in the last years, Dr. Reddy’s Romania unveiled ‘’The Noah’s Ark’’, a new CSR project in the nature conservation field that will be carried out in co-operation with the prestigious National Geographic magazine.
We are taking pride that, comparing to other central and west European countries, still enjoy a unique biodiversity. Romania has the biggest number of brown bears(6,000+), wolves(3,000-4,000), lynxes(1,500),eagles(1,000 couples), the biggest in size red deers in the world(32,000), the biggest in size black goats in Europe(7,000). It has 20% of the entire world population of common and crisp pelicans, more than 100 endemic plant species, especially from the alpine heights, biggest bats colonies in Europe(80,000 in each of Sura Mare and Huda lui Parara caves), various amphibians and reptiles.
This biodiversity does not belong to Romania, only, but is our valuable contribution to Europe and mankind. Protecting this patrimony and passing it unscathed to the future generations is a duty and a mission that has to be assumed on a long term.
The project intends to convey a clear and powerful message, based on visual means, about the value of the Romania biodiversity and the necessity to take urgent actions in order to protect it. This message will be sent to the civil society, press, administration and political class.
It will have 2 main components: an itinerant poster exhibition and the editing of an album featuring most representative fauna species. The exhibition will be firstly unveiled in front of Parliament, Presidency and Government and, then, in the main cities, in places with a good visibility. It will be integrated into a larger national campaign to lobby the political class to enact better preservation laws and to enforce them properly.
For the onset of the project, National Geographic was represented by its editor-in-chief, Mr. Cristian Lascu with whom our team interacted enthusiastically. He enjoyed the time has spent with our team and expressed the hope that the association between our organizations will become a permanent one. We continued to play on the Noah’s Ark theme, this time in a joyful register, at the team building activities which have taken place afterwards, one of the tasks being to physically build an ark and populate it with animals