Romania

Milestones

2011 CSR and social marketing activities done through "Power of 10" and "Power of 20" – for abandoned children over 18 years, "Give a child a smile" - for children with oncology diagnostics, "Survivor Day" – in connection with the Romanian Association of Cancer Patients and GO GREEN – for the Danube Delta eco-cleaning.
2010 Changing the Business Unit we operate in, from EU Generics to RCISR, opening of the Limited entity "Dr.Reddy's Laboratories Romania SRL" in August
2009 Rank 13 among branded generics companies in the Romania pharmaceutical market. OMEZ (omeprazole) – the 6th best sold generic product on the market.

4 specialized divisions, Gastro & Pain, Central Nervous System (CNS), Onco and hospital, 17 products in 32 pharmaceutical forms, including: XIBIMER (sumatriptan), XEBARIN (lamotrigine), XIMPROVE (sertraline) and XENOMA (risperidone)
2008 Romania joins EU Generics, the European business unit of Dr. Reddy’s. Introduction of Viable Vision - a pull vs. push, consumption based replenishment system
2007 Turnover crossed 10 million USD- Registration of first CNS product (sumatriptan)
1998 Turnover crossed 1 million USD with 10 registered products in the market.
1995 Dr. Reddy’s Representation Office in Romania started operation.

First products registration: KETOROL (ketorolac tromethamine) and HISTALONG JR (astemizole)