Good health takes everyone along
We believe care providers have to go beyond the ‘stated and obvious’ to develop a holistic perspective of patient needs.
Effective healthcare cannot be viewed through the limited prism of managing ailments alone. It is beyond that. The role of meaningful communication between the care provider and the patient is critical in this context.
Patients want to be heard, understood and treated like individuals. They know the importance of good health and want to be a part of the decision-making process. Active engagement with providers gives them the confidence to manage their conditions better. On the contrary, ineffective communication can hamper the process of healing. Therefore, proficiency in communication on the part of care providers is important to convey the message that ‘we care’.
Dr. Reddy’s Foundation for Health Education (DRFHE) was founded to bring patients and care providers closer. Through its various programs, DRFHE attempts to aid hospitals in improving their readiness to match the expectations of patients.
Studies show that effective communication and counseling contribute to faster and complete healing. The Foundation’s programs touch all stakeholder groups in hospitals, including nurses, physicians’ assistants, front office staff, retailers, junior doctors, physicians and super specialists.
We initiated a day-long program called Akriti for orthopedicians in 2015 to help them manage patients with better understanding of emotional intelligence as well as transactional analysis. A team of 90 outsourced trainers, conduct pan-India programs through module-based interventions.
The workshop sensitized doctors to the need for developing better communication techniques with patients.
We believe care providers have to go beyond the ‘stated and obvious’ to develop a holistic perspective of patient needs. We will continue to drive initiatives to strengthen engagements between patients and care providers.