| The Naandi Foundation is an autonomous, public trust that works together with governments, corporate houses and the society to improve the lives of the underprivileged. It was founded by Dr. K Anji Reddy, Chairman of Dr. Reddy’s, who brought together other similar-minded corporate houses to create Naandi (‘Naandi’ means ‘dawn’ or ‘a new beginning’).
The Power of 10™ is an innovation devised by Naandi to enable individuals and corporates to change lives for the better. This is a mechanism that allows everyone to do their bit for society by donating Rs 10 every month towards a cause. This is channeled by Naandi into its education project, popularly known as the 'Support Our Schools' program, aimed at improving the quality of education in over 2000 government schools.
To encourage this culture of giving showcased by its employees, Dr. Reddy's too makes a contribution to the Power of 10™ that matches the contributions made by the employees.
Besides the Power of 10™, Naandi has initiated a number of other projects that seek to positively impact the lives of the underprivileged, such as Outbound rural Sensitivity Training for new recruits of Dr. Reddy’s, automated Midday Meal kitchens for government schools, promotion of micro-entrepreneurship in the agricultural sector, bringing safe drinking water to Indian villages and a number of other projects in the areas of health, education and livelihoods. New development breakthroughs in the areas of health, education and livelihood that are being replicated by governments across the country to impact millions of men, women and children in the country.
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